We conducted preliminary micro-ethnographic research to uncover the symbolic ‘miracle’ framing of podiatry services, then translated those insights into a series of awareness-raising posters for clinical events.

We developed the brand’s visual identity based on the results of our social research, developing the best communication strategy and defining the brand’s name.

We created the advertising campaign designs to showcase the brand’s services, promote the company’s successful expansion, and reinforce the company’s sense of belonging with its users.